If you own your own fitness business, you may be making the wrong investments in your business. So much of the focus is on equipment trends, client demographics, facility sizes, length of sessions, number of sessions, and what kind of classes and training trends are out there.
However, I still get calls from fitness business owners who are having a hard time. They tell me about their struggles, such as the fact that they are not making enough to make their payroll. They want to know how things like how often I change out the equipment in my facility in order to make enough money. But this is not the issue. We need take a look at deeper issues if we are going to take our businesses to a new level.
For example, we need to ask questions like how much you spend yearly on business coaching. Are you participating in a mastermind group that will help you run your business more efficiently? Have you bought some systems that will make your marketing efforts easier and more effective than they currently are?
It is also important to add new revenue streams to your business-how many sources of passive revenue do you currently have? These are the things that we really need to take a look at, because this is what is keeping many fitness professionals from being excellent business owners and making enough money to live the lifestyle that they desire.
The equipment trends are soft fluff and part of the problem. Many fit pros think that the equipment is what sells and the type of programming is what matters. It's not. Sure, it's important, but it's not the problem.
The solution is to gain the knowledge and skills that will make you a better business owner. You need marketing and leadership skills. Start now to learn about what it takes to be a great business owner, and watch the rest take care of itself!
However, I still get calls from fitness business owners who are having a hard time. They tell me about their struggles, such as the fact that they are not making enough to make their payroll. They want to know how things like how often I change out the equipment in my facility in order to make enough money. But this is not the issue. We need take a look at deeper issues if we are going to take our businesses to a new level.
For example, we need to ask questions like how much you spend yearly on business coaching. Are you participating in a mastermind group that will help you run your business more efficiently? Have you bought some systems that will make your marketing efforts easier and more effective than they currently are?
It is also important to add new revenue streams to your business-how many sources of passive revenue do you currently have? These are the things that we really need to take a look at, because this is what is keeping many fitness professionals from being excellent business owners and making enough money to live the lifestyle that they desire.
The equipment trends are soft fluff and part of the problem. Many fit pros think that the equipment is what sells and the type of programming is what matters. It's not. Sure, it's important, but it's not the problem.
The solution is to gain the knowledge and skills that will make you a better business owner. You need marketing and leadership skills. Start now to learn about what it takes to be a great business owner, and watch the rest take care of itself!
About the Author:
Author Vito La Fata is a coach who is an expert in the field of how to own a business. If you would like more tips about passive revenue streams, contact his site for more information.
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