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Kamis, 16 Februari 2012

How trustworthy are online holiday review sites?

By Solomon Ash


As with all online review sites, the information you glean from holiday review sites should be taken with a pinch of salt. The risk you are taking with holidays, however, is greater. If you are just relying on a faulty review when going to see a play, for example, that is just one evening and the best part of 30 down the drain. With a holiday, however, that can be very expensive, and if you find yourself unsatisfied, it can be a lot of time you've wasted, too.

Because of this, it is important that people use a bit of common sense when taking into account reviews and advice about holidays online. Of course, there are some official review sites which tend to be quite reliable, such as Lonely Planet, because the writers are paid professionals and so, to whatever extent they can, they are shielded from corruption. It is the websites with user generated content, however, that are the worrying ones.

It is alarmingly common on these websites for people who are financially interested in your choice of holiday to write glowing reports of their services. Hotel managers, for example, sometimes try to increase their business by writing good reviews of their hotels, regardless of how accurate this information is, or not. There are some things to take into considerations, thankfully, that can make you less vulnerable to these underhand techniques.

One such thing to be kept in mind is the amount of reviews. If you spot a hotel with only positive feedback, and hundreds of reviews, then rest assured that it is probably a good hotel. It is ridiculous to think a hotel manager would sit down and write hundreds or reviews, or pay someone else to, and to think that no one else would then have visited and written a bad review in response.

Regardless of the fact that some review sites are open to corruption, then, a little thought goes a long way in making sure you glean some information that is accurate enough to make an informed decision about your choice of holiday.




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