Why freebies are getting more importance in business promotion in UK?

Written By Admin on Jumat, 25 Mei 2012 | 01.23

By Jacqueline Daniel


In UK, the effects of economic recession are visible in every sphere of life for the people. Today people have lost the capacity to shop the way they used to before. The companies have closed, some have shed off their employees and most of them have lost their customers to a great extent. In such a grim scenario people are more in need of beneficial deals, discount coupons and freebies. To keep their customers happy and to gain new customers many companies are using freebies as their marketing tool.

When millions of rupees are spent in advertising and marketing the use of freebies is undoubtedly a wise strategy that is gaining increased importance. When other marketing strategies have failed to produce desired results, the next step is definitely using freebies as a marketing tool. A reasonable number of business houses in the UK are using freebies as a marketing tactic these days.

As a part of marketing strategy freebies can help a business in both ways, everybody loves to have free stuff and giveaways and thus it draws attention to the product. On the other hand it gets the required exposure, when you get a product for free you get tempted to show it to your family and friends and they in turn can get interested and end up buying it.

By freebies we mean the free samples of a product or products that a company is marketing. Commercials and billboards can make the potential customers aware about the new product of a company but they will be much more attracted if they can try the product practically. With freebies the company can reach their products to the potential buyers. Freebies get wide acceptances to the consumers as getting free product samples at no cost makes the consumers happy.

Apart from being a part of marketing strategy the freebies are also an effective strategy for finding customers. When a company launches a new product or service, the most vital part is locating the people who may get interested to buy it.

Freebies allow the people to have a free taste of the samples and if they feel satisfied using it they may choose to buy them tomorrow. In this respect freebies are a much better marketing tactic than the traditional way of letting people know through advertisements on newspapers, magazines and TV.

Freebies has given the companies a better way of marketing; while spending money in advertising a lot would go to the ad agency, distributing freebies all expenditure is going to the potential customers directly which is much better.

Almost all kinds of businesses today are using freebies, while looking for the freebies you will get all kinds of items like Stationary Freebies, Magazine Freebies, Financial Freebies, Free Personalized Items, Car Freebies, Baby/Kids Freebies, Home & Garden, Free Sim Cards, Music & DVD Freebies, Free Games, General Freebies, Printable Vouchers, etc.

When a company distributes freebies the intention behind is the people will use them for free and if they like it they will buy them in future. It is not possible that all of them will turn out to be the customers, therefore, if at least a certain amount of people get interested the purpose is served. Many companies offer freebies as a nice gesture to create a good impression about the company on the people.

In the shopping malls and supermarkets of UK a lot of freebies are distributed so that customers can taste the product and put their feedback. Freebies prove to be a great way for the business houses when it is about gaining new customers or promoting new products or services in the market. In fact nothing can be a better way of marketing a product than when the users become happy using it and spread words of joy to the world.

While looking for the freebies, you will get hundreds of websites that offer the free stuff, competitions and the latest freebies. Thousands of companies are putting their free stuff offers over there and these are getting added on a regular basis. For saving money or making money, they can be used wisely. When it is about getting websites offering quality stuff for absolutely free, Wow Freebies is the most dependable option.

Summary: Freebies are not only used as an effective tool for marketing, it is also a means of finding out potential customers. Therefore, a lot of companies in the UK are using freebies as a marketing tactic these days.




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