Link building happens to be one of the most critical SEO elements that determines how well your page will rank in the search engines. However, there is a right and wrong way to build links and if you don't do it right, your website rank will suffer. Many new webmasters don't do their homework and start off on the wrong track, put in hours and hours of hard work and later come to realize that they were doing it the wrong way. Creating links is something that, if you do it using proven techniques and in an ethical way, can raise your website's rank over that of your competitors. Since link building is so important, you should know about the ways many new internet marketers err in this area of SEO. So look over some of these frequently made mistakes in building links and be sure you don't make them yourself.
The goal of link building is to establish your site as an authority and to maintain a high ranking position for your keywords; the only way to do this is to take it seriously, from the beginning. Many people try to abuse the whole link building process by spamming sites like Wikipedia, Youtube, popular blogs and forums. Basically, the search engines will quickly find out when you are spamming because they are programmed to detect such activities. So, when you spam these sites you ultimately lose when you get caught, and you will get caught. In fact, it will only make it difficult to achieve a good rank this way.
Buying links worked well in the past but not anymore. High Pagerank backlinks are pure gold, in every sense of the word. A legitimate high PageRank backlink can be hard to come across and some must be bought at prices that many of us can't justify paying the price for because it won't turn out to be profitable for our business. Over time, these links have turned out to be expensive in nature. People mistakenly believe that this linking strategy is superior because of the instant results that they achieve. The thing is that Google has identified this "strategy" as another way to game the search engines so your "success" doesn't last long. The only solution is to build natural links over the long-term.
In some cases, images are the only thing to link to; in this case, don't make the mistake of not using ALT text. You are better off having text links, but a backlink through an image is better than none at all. And ensure that the ALT text of your image link contains your chosen keywords.
You can outrank and keep top ranking if you treat link building seriously. Follow the rules of link building and you too can be a dominant force on the first page of search engines.
The goal of link building is to establish your site as an authority and to maintain a high ranking position for your keywords; the only way to do this is to take it seriously, from the beginning. Many people try to abuse the whole link building process by spamming sites like Wikipedia, Youtube, popular blogs and forums. Basically, the search engines will quickly find out when you are spamming because they are programmed to detect such activities. So, when you spam these sites you ultimately lose when you get caught, and you will get caught. In fact, it will only make it difficult to achieve a good rank this way.
Buying links worked well in the past but not anymore. High Pagerank backlinks are pure gold, in every sense of the word. A legitimate high PageRank backlink can be hard to come across and some must be bought at prices that many of us can't justify paying the price for because it won't turn out to be profitable for our business. Over time, these links have turned out to be expensive in nature. People mistakenly believe that this linking strategy is superior because of the instant results that they achieve. The thing is that Google has identified this "strategy" as another way to game the search engines so your "success" doesn't last long. The only solution is to build natural links over the long-term.
In some cases, images are the only thing to link to; in this case, don't make the mistake of not using ALT text. You are better off having text links, but a backlink through an image is better than none at all. And ensure that the ALT text of your image link contains your chosen keywords.
You can outrank and keep top ranking if you treat link building seriously. Follow the rules of link building and you too can be a dominant force on the first page of search engines.
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