Facebook has experienced what could easily be called a meteoric rise to fame. 500 million people login to Facebook in a four week period of time - one month. Not long after things started becoming apparent that something big was happening did internet marketers descend on Facebook to do their stuff. Continue on if you have any interest to make money using three outstanding Facebook advertising techniques.
So what exactly should you do with your Facebook traffic once you get some? Obviously you should send it to a landing page, but what kind of landing page should you use? A Facebook fan page! That's right; you can get high rates of conversions by sending traffic to your Facebook fan page. Many new advertisers aren't aware of the benefits of creating a fan page and directing the traffic to it. If you use your website instead of the fan page, you'll notice that the CTR and as well as the conversion rate is lower. The fact is, Facebook users are used to fan pages and find it easier to just hit the like button to become a fan. After a user gets to your fan page your chance of getting them to buy from you increases because you can interact with them directly. The more people who have "fanned" you, the more successful you will be. You can use this strategy and see first hand how well it will work out.
Of course you'll be able to use Facebook's ad resources for targeting your particular market and demographics. If you write good and compelling ads, then there is no reason why you cannot meet with favorable responses from your market. You can see good conversions if you have a good product, and you are able to speak to the emotions of your market. The best approach is to present your benefits so that people feel them as much as possible. Everything tends to snowball either in a good way or not so good way, and it all depends on the quality of your ad copy.
Last but not the least; your campaign should be highly optimized for the right keywords to get better returns. You need demographic targeting, but only doing that is far too much, too broad to target alone. There are some instances when you can safely target wide, but they are probably not the norm. You can decrease click prices by targeting smaller niche markets with keywords just like you do everywhere else. Lots of Adwords PPC people are at Facebook, and they know how Google uses their quality score as it relates to relevancy. Your ads will be viewed in some manner with regard to relevance at Facebook. However, your own results will bear out how important it is to be relevant with your Facebook ads.
All in all, this generation sees Facebook as the best advertising platform. The precision they offer to people who advertise in the program is fantastic and is secret of the program's success. More and more people are joining Facebook and that means that reaching a large audience easily won't be a worry anymore.
So what exactly should you do with your Facebook traffic once you get some? Obviously you should send it to a landing page, but what kind of landing page should you use? A Facebook fan page! That's right; you can get high rates of conversions by sending traffic to your Facebook fan page. Many new advertisers aren't aware of the benefits of creating a fan page and directing the traffic to it. If you use your website instead of the fan page, you'll notice that the CTR and as well as the conversion rate is lower. The fact is, Facebook users are used to fan pages and find it easier to just hit the like button to become a fan. After a user gets to your fan page your chance of getting them to buy from you increases because you can interact with them directly. The more people who have "fanned" you, the more successful you will be. You can use this strategy and see first hand how well it will work out.
Of course you'll be able to use Facebook's ad resources for targeting your particular market and demographics. If you write good and compelling ads, then there is no reason why you cannot meet with favorable responses from your market. You can see good conversions if you have a good product, and you are able to speak to the emotions of your market. The best approach is to present your benefits so that people feel them as much as possible. Everything tends to snowball either in a good way or not so good way, and it all depends on the quality of your ad copy.
Last but not the least; your campaign should be highly optimized for the right keywords to get better returns. You need demographic targeting, but only doing that is far too much, too broad to target alone. There are some instances when you can safely target wide, but they are probably not the norm. You can decrease click prices by targeting smaller niche markets with keywords just like you do everywhere else. Lots of Adwords PPC people are at Facebook, and they know how Google uses their quality score as it relates to relevancy. Your ads will be viewed in some manner with regard to relevance at Facebook. However, your own results will bear out how important it is to be relevant with your Facebook ads.
All in all, this generation sees Facebook as the best advertising platform. The precision they offer to people who advertise in the program is fantastic and is secret of the program's success. More and more people are joining Facebook and that means that reaching a large audience easily won't be a worry anymore.
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