There are many different advertising and marketing methods online, but PPC advertising is one of the more unique ones. For a variety of reasons, people are not overly enthusiastic about using this to make money on the Internet. If you are new to this and never tried it, then definitely take a closer look. It is important that you are aware of certain aspects of doing this, yet it is mostly straightforward for most people to try. You can get pretty creative with this type of advertising, more than you can imagine. Despite all of this, you have to approach this in a professional way. Remember to always minimize your losses and keep in mind that you are spending real money when advertising.
The first thing that you want to look at, especially when working with Google, is the seasonal trends research provided annually. You need to pay attention to them because they could save you some time and money. The reason for that is you may discover your search volume is down and it is a seasonal effect. Launching in creating campaigns would simply occur at the wrong times without this info. You would receive fewer clicks and impressions during certain seasonal downturns per each niche. You would have to conclude (without this information) that your keyword research had not worked.
Okay now you have decided on having a landing page, opposed to a squeeze page. Here's a few things you need to realize. With Google, you cannot have a lot of ads on that page. You don't want that anyway because they are a distraction. When they land, it must be a valuable landing page, attractive to the visitor who arrives. Removing the opt in box from your landing page might be best in regard to Google. This may lead to you having a high bounce rate instead of a low one. The landing page should be extremely relevant, directly in line with what the PPC ad said would be there.
If you had a squeeze page, then you are sending traffic to it with PPC ads, Google started rejecting these landing pages on their network not too long ago. This policy change was designed to eliminate destination URLs that lead to thin sites. People that were using Adwords could no longer build their lists with squeeze pages. Instead of sending people to a squeeze page that is relatively simple, and more elaborate one needs to be submitted instead. Your quality score may or may not be adversely affected by such a rejection. It is possible to use Adwords, regardless, to build your list. Getting around this is easy - just send people to a landing page on your website that has an opt in box with other pages as well.
If you are new to PPC advertising, no worries! You should give it a shot even if you're nervous about trying new things. The most important thing is to have a solid grasp on how to do it. Even if you know a little bit about it, you need to experience it before you truly understand it.
The first thing that you want to look at, especially when working with Google, is the seasonal trends research provided annually. You need to pay attention to them because they could save you some time and money. The reason for that is you may discover your search volume is down and it is a seasonal effect. Launching in creating campaigns would simply occur at the wrong times without this info. You would receive fewer clicks and impressions during certain seasonal downturns per each niche. You would have to conclude (without this information) that your keyword research had not worked.
Okay now you have decided on having a landing page, opposed to a squeeze page. Here's a few things you need to realize. With Google, you cannot have a lot of ads on that page. You don't want that anyway because they are a distraction. When they land, it must be a valuable landing page, attractive to the visitor who arrives. Removing the opt in box from your landing page might be best in regard to Google. This may lead to you having a high bounce rate instead of a low one. The landing page should be extremely relevant, directly in line with what the PPC ad said would be there.
If you had a squeeze page, then you are sending traffic to it with PPC ads, Google started rejecting these landing pages on their network not too long ago. This policy change was designed to eliminate destination URLs that lead to thin sites. People that were using Adwords could no longer build their lists with squeeze pages. Instead of sending people to a squeeze page that is relatively simple, and more elaborate one needs to be submitted instead. Your quality score may or may not be adversely affected by such a rejection. It is possible to use Adwords, regardless, to build your list. Getting around this is easy - just send people to a landing page on your website that has an opt in box with other pages as well.
If you are new to PPC advertising, no worries! You should give it a shot even if you're nervous about trying new things. The most important thing is to have a solid grasp on how to do it. Even if you know a little bit about it, you need to experience it before you truly understand it.
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Do not forget there is a variety of approaches at your disposal with Adam Horwitz, and you need to understand the finer points about this strategy.
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