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Sabtu, 08 September 2012

Next Level Article and Content Generation Techniques

By James Steele


Article marketing can be fun and profitable, but a lot of people are easily fooled into thinking it is easy to do. One very challenging task is having a full-fledged campaign in place that is not performing well. As you know, the article is just the beginning, and you may not know if the problem is with that or somewhere else. Once you can narrow down where the conversion rates drop off, then you will know where to focus. You can get away with more if the content you write in the article is very powerful.

You may know that when Google instituted the update known as Panda or Farmer, article marketing was forever changed. On the post-Panda internet, submitting an article to a major directory is no longer sufficient to get it ranked, as these directories are considered to be mere content farms by the search engines. While you still can submit your articles to directories, this shouldn't be your primary focus at this stage of the game. The only real value of the directories at this point is that they are a platform where they can be discovered and republished by others -i.e. content syndication. So it's a good idea to learn as much as you can about content syndication so you can utilize it in article marketing efforts.

The foundation for all quality content emanates from the research that goes into it plus the sources of your research. The majority of article writers rely on other articles that have been published online for their research. As you might expect, this leads to thousands of articles that contain virtually identical information. We advocate going above and beyond the call of research duty. There's quite a bit of untapped information offline, in books, magazines, newspapers and journals. While it is an obvious inconvenience, doing so will just about guarantee that your content will be highly unique.

As you write your articles, your main concern shouldn't be yourself or even the search engines, but the people who will ultimately read them.

If you're looking to learn techniques and strategies related to article marketing, you can find plenty of it. While learning can be useful, it's equally important to implement the knowledge you acquire. Writing content that your readers will find interesting and helpful takes consistent effort. Of course all good writers know the only way to improve as a writer is to write. If you want to be successful at article marketing, write as many articles as you can and look for ways to make each one a little better.




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