If you are planning on using photos in your editorial campaigns, it is always a good idea to look to get a professional photographer to shoot them for you. It can seem like a lucky break if someone you know can take the pictures for you for a few beers. After all, with digital cameras as competent as they are today, it seems that taking photographs is just a process of point and shoot.
However, a professional photographer is much more than just their gear. They will have worked on a wide variety of assignments and bring that knowledge to your job. Many of them will have had years of experience and will comprehend the skill of lighting and composition. They will know the dangers and be able to advise you on your needs. They will also have a portfolio or a website that you can check out to see that they are what you are looking for.
Whilst your friend might be able to take excellent photographs in his field of interest, it is unlikely that he has the breadth of experience to handle all the variables of a professional shoot. You want to have pictures that reveal you and your colleagues off in the best possible light. If your attitude to the final edit is " These are OK, they'll do" then they are not likely to be very engrossing for your prospects. And if the pictures look amateurish, what will they say about you?
Professionals are also able to prepare your photographs for your exact requirements, whether they are digital or for print. File sizes and formats can be hard to get right and the cheap photo management software doesn't always offer what is required - particularly the option to put on proper captions.
Also, if you are aiming to get your pictures into the trade magazines, a professional photographer is likely to have direct access to the relevant editors and be familiar with their technical requirements. A journalist is more likely to look at photos that are coming from someone they know to be a professional, rather than from someone he has never heard of.
If you have a particular publication in mind, telephone them and ask if they can recommend a photographer. Obviously, expense is always a deciding factor when planning these kind of ideas but, if you are going to invest money in advertising, it is always worth getting the best images you possibly can. And whilst your friend might look to be a good idea, if it all goes wrong you might have to get a professional in to pick up the pieces.
However, a professional photographer is much more than just their gear. They will have worked on a wide variety of assignments and bring that knowledge to your job. Many of them will have had years of experience and will comprehend the skill of lighting and composition. They will know the dangers and be able to advise you on your needs. They will also have a portfolio or a website that you can check out to see that they are what you are looking for.
Whilst your friend might be able to take excellent photographs in his field of interest, it is unlikely that he has the breadth of experience to handle all the variables of a professional shoot. You want to have pictures that reveal you and your colleagues off in the best possible light. If your attitude to the final edit is " These are OK, they'll do" then they are not likely to be very engrossing for your prospects. And if the pictures look amateurish, what will they say about you?
Professionals are also able to prepare your photographs for your exact requirements, whether they are digital or for print. File sizes and formats can be hard to get right and the cheap photo management software doesn't always offer what is required - particularly the option to put on proper captions.
Also, if you are aiming to get your pictures into the trade magazines, a professional photographer is likely to have direct access to the relevant editors and be familiar with their technical requirements. A journalist is more likely to look at photos that are coming from someone they know to be a professional, rather than from someone he has never heard of.
If you have a particular publication in mind, telephone them and ask if they can recommend a photographer. Obviously, expense is always a deciding factor when planning these kind of ideas but, if you are going to invest money in advertising, it is always worth getting the best images you possibly can. And whilst your friend might look to be a good idea, if it all goes wrong you might have to get a professional in to pick up the pieces.
About the Author:
David Slater has worked in the photographic industry for many years. He has a particular interest in digital cameras and photography. Learn more about the best digital SLRs from his website, Camerawize. David also runs a website about the forthcoming Nikon D5200, which you can click here.
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