All video game companies seem to have their own mascots and Sega has, for so long, had Sonic the Hedgehog. This blue hedgehog has allowed Sega to gain its identity and I feel like there wasn't a character more noteworthy than him during the 90's apart from Mario. Casual Sega fans may not know that Sonic wasn't always the defined identity. Alex Kidd was given the reigns before him and even though he didn't start out terribly popular, social media agencies can stand to assist him now.
Alex Kidd, at least from an appearance perspective, is not all that impressive. He's a big-headed kid who moves through admittedly slow terrains and when Mario can move faster, it hurt Kidd quite a bit. He did have a unique bonus series where games of rock, paper, scissors would be played for the opportunity to earn some bonuses along the way. It's clear that the developers wanted to try something new but the overall product didn't seem to stick as well as I think Sega wanted it to.
I believe one of the other reasons why people didn't take to Kidd at that time was because they wanted someone with more of an edge. Even when Mario was running - literally, at times - strong, the truth of the matter was that young people wanted a character that seemed to be more rebellious and Kidd's almost Disney-like appearance did not do it for a good number of people. That's when Sega had to go to the drawing board and bring in Sonic; the rest was history.
I am of the opinion that Kidd could make a tremendous comeback in the modern era and social media agencies could facilitate that. For example, keeping in mind the audience that would buy the game has to be looked into. It's also vital to think about families would take to him, since I think people with children would want a more classical take on the superhero. Reputable firms in this industry such as fishbat would want to focus on this trait and then some.
Kidd may be able to survive in the gaming world today, especially since there is a shift in audience. This is supported by Sega's "Sonic & All Stars Racing" games and amongst the many Sonic characters and others which belong to Sega, Kidd is part of the activities. Sega did not leave out their original mascot, though this does make me wonder. With social media agencies being used or not, is it possible that he could, one day, make a real splash in the gaming world as we know it today?
Alex Kidd, at least from an appearance perspective, is not all that impressive. He's a big-headed kid who moves through admittedly slow terrains and when Mario can move faster, it hurt Kidd quite a bit. He did have a unique bonus series where games of rock, paper, scissors would be played for the opportunity to earn some bonuses along the way. It's clear that the developers wanted to try something new but the overall product didn't seem to stick as well as I think Sega wanted it to.
I believe one of the other reasons why people didn't take to Kidd at that time was because they wanted someone with more of an edge. Even when Mario was running - literally, at times - strong, the truth of the matter was that young people wanted a character that seemed to be more rebellious and Kidd's almost Disney-like appearance did not do it for a good number of people. That's when Sega had to go to the drawing board and bring in Sonic; the rest was history.
I am of the opinion that Kidd could make a tremendous comeback in the modern era and social media agencies could facilitate that. For example, keeping in mind the audience that would buy the game has to be looked into. It's also vital to think about families would take to him, since I think people with children would want a more classical take on the superhero. Reputable firms in this industry such as fishbat would want to focus on this trait and then some.
Kidd may be able to survive in the gaming world today, especially since there is a shift in audience. This is supported by Sega's "Sonic & All Stars Racing" games and amongst the many Sonic characters and others which belong to Sega, Kidd is part of the activities. Sega did not leave out their original mascot, though this does make me wonder. With social media agencies being used or not, is it possible that he could, one day, make a real splash in the gaming world as we know it today?
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