Owning and running a construction company creates a rather busy life. Especially during the summer time, you may be lured to put marketing efforts on hold. The trouble with that temptation is that at some point, you wake up to find that you've got very few tasks on the calendar. Below are a few easy marketing strategies you can implement-even when you're occupied.
Yard Signs
You might already be aware that referrals are some of your very best prospects. When one client has a good experience with you, he'll tell his friends and you've got new work, without the need of attempting to advertise.
Ask your existing client if you possibly could put a sign in their yard while you're working on the project. Neighbors already notice the commotion occurring next door-a sign that says, "Acme Fencing Can Give YOU a New Fence, Too!" will get them talking. They'll ask your clients regarding your rates, service and reliability. So long as the client will report favorably, you're more likely to get the neighbors' business, too.
Look for Referrals
One other way to get neighborhood referrals is to ask. Simple and free. When you've done a client's job, request for suggestions regarding your work. Then, inquire if they have any friends or family that needs the services you provide.
Vehicle Advertising
Your job trucks can be extremely effective advertising, too. Ask them to wrapped or painted to suit your logo. Make sure your company name and phone number are highly apparent. For a quick, low-cost way to advertise on your trucks, get some magnetic signs made with your brand name and phone number.
Company Clothing
Buy t-shirts and sweat shirts with your company logo and make sure workforce put them on. Your reputation in the area will be more apparent, and neighbors won't feel concerned about strangers coming in and out.
Direct Mail
A direct mail postcard may have the exact same effect, if you send cards particularly to neighborhoods where you're currently working. Let people know that you're doing work in the area, plus they can observe for your trucks or signs (or both) and see firsthand the quality of your artistry.
Throughout the winter, when clients are slow, make a scheduled appointment to meet with a direct mail corporation. You can describe a campaign and set some dates for mailings. Then, while you're very busy all you'll have to do is call to let the business know which neighborhoods to mail to.
Don't Forgo Advertising
No matter what strategy you utilize, don't skip advertising and marketing, even when you're busy. Maintain your company visible and in the front of folk's minds for ongoing work.
Yard Signs
You might already be aware that referrals are some of your very best prospects. When one client has a good experience with you, he'll tell his friends and you've got new work, without the need of attempting to advertise.
Ask your existing client if you possibly could put a sign in their yard while you're working on the project. Neighbors already notice the commotion occurring next door-a sign that says, "Acme Fencing Can Give YOU a New Fence, Too!" will get them talking. They'll ask your clients regarding your rates, service and reliability. So long as the client will report favorably, you're more likely to get the neighbors' business, too.
Look for Referrals
One other way to get neighborhood referrals is to ask. Simple and free. When you've done a client's job, request for suggestions regarding your work. Then, inquire if they have any friends or family that needs the services you provide.
Vehicle Advertising
Your job trucks can be extremely effective advertising, too. Ask them to wrapped or painted to suit your logo. Make sure your company name and phone number are highly apparent. For a quick, low-cost way to advertise on your trucks, get some magnetic signs made with your brand name and phone number.
Company Clothing
Buy t-shirts and sweat shirts with your company logo and make sure workforce put them on. Your reputation in the area will be more apparent, and neighbors won't feel concerned about strangers coming in and out.
Direct Mail
A direct mail postcard may have the exact same effect, if you send cards particularly to neighborhoods where you're currently working. Let people know that you're doing work in the area, plus they can observe for your trucks or signs (or both) and see firsthand the quality of your artistry.
Throughout the winter, when clients are slow, make a scheduled appointment to meet with a direct mail corporation. You can describe a campaign and set some dates for mailings. Then, while you're very busy all you'll have to do is call to let the business know which neighborhoods to mail to.
Don't Forgo Advertising
No matter what strategy you utilize, don't skip advertising and marketing, even when you're busy. Maintain your company visible and in the front of folk's minds for ongoing work.
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