Nintendo has brought a great amount of news to the public, to say the least. The Wii U, for example, will soon be receiving a price drop of $50, meaning that consumers may be more likely to pick it up in time for the holidays. What about the Nintendo 2DS, which has seemingly raised the ire of a number of gamers around the world? Is there more to this semi-new portable than meets the eye and can a social marketing coach look at it with greater detail?
When the Nintendo 2DS initially came to my attention, I don't think I could have related more to the general public. After all, the system appeared silly-looking, in my eyes, and I thought that no one would want to purchase it over a standard 3DS. In addition, it seemed to get rid of the portability that has made handhelds in the past do desirable. If you attempted to store the 2DS in your pocket, for example, there is a good chance you would not succeed.
However, as I started to look at the 2DS with closer focus, I started to see that it wasn't meant for every audience. More specifically, it was meant for children who would not be able to damage the hinges that would keep the DS platforms of the past closed. I'm sure many parents were unhappy with their children upon learning that they have broken surprisingly sensitive parts. However, this new model seems to clear that problem, making it a much more child-friendly console in terms of durability.
The 3DS is recognized for a number of reasons and its 3D technology has to be one of the most recognizable. After all, this is the sort of handheld that has come under fire by the media a couple of years back since, allegedly, the 3D caused vision problems amongst younger games. The 2DS does away with such a feature, which is worth noting by a social marketing coach. After all, I'm sure that names the likes of S.M.M.C. would be able to recognize this as a strong PR move.
Nintendo has always been known as the company that will focus on just about any group you can imagine. However, children have seemingly been a strong focus of the company for a number of years and their devices have been made in such a way that they can be readily usable. The 2DS, considering its overall build, seems to be further evidence of this. Even though I may not see the appeal of the platform in question, it doesn't mean that everyone else is going to.
When the Nintendo 2DS initially came to my attention, I don't think I could have related more to the general public. After all, the system appeared silly-looking, in my eyes, and I thought that no one would want to purchase it over a standard 3DS. In addition, it seemed to get rid of the portability that has made handhelds in the past do desirable. If you attempted to store the 2DS in your pocket, for example, there is a good chance you would not succeed.
However, as I started to look at the 2DS with closer focus, I started to see that it wasn't meant for every audience. More specifically, it was meant for children who would not be able to damage the hinges that would keep the DS platforms of the past closed. I'm sure many parents were unhappy with their children upon learning that they have broken surprisingly sensitive parts. However, this new model seems to clear that problem, making it a much more child-friendly console in terms of durability.
The 3DS is recognized for a number of reasons and its 3D technology has to be one of the most recognizable. After all, this is the sort of handheld that has come under fire by the media a couple of years back since, allegedly, the 3D caused vision problems amongst younger games. The 2DS does away with such a feature, which is worth noting by a social marketing coach. After all, I'm sure that names the likes of S.M.M.C. would be able to recognize this as a strong PR move.
Nintendo has always been known as the company that will focus on just about any group you can imagine. However, children have seemingly been a strong focus of the company for a number of years and their devices have been made in such a way that they can be readily usable. The 2DS, considering its overall build, seems to be further evidence of this. Even though I may not see the appeal of the platform in question, it doesn't mean that everyone else is going to.
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