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Selasa, 21 Januari 2014

A Quick Look At The Fashion Association

By Grace Rivas


The fashion industry sets the majority of trends in clothing, footwear and makeup industry. The industry also sets the pace for the accessories for men and women. These are those that are used to complement the general looks or generally uplift them. Most of production lines have their own models that are used to showcase the products that have been created over time. The models create the habitual trends from which the general populations pick them. The fashion association is a special umbrella that brings the various players in the industry together.

The clothing industry is always undergoing changes. These are driven by the need to have better pieces that suit the different occasions. The pieces of clothing need to have a very high sense of style. Other customers will demand a sense of sophistication. This means that the manufacturers need to put all these demand into consideration so that the sense of style and sophistication are blended without compromising on the quality.

The pace of changes has been increasing for the last few decades. This change of pace has been driven by a number of things. The rise of transsexual clothing is one of the reasons of change in pace. Transsexual garments are meant for both men and women. They can be worn by both genders on any occasion. The producers have to take the body structures into consideration to avoid compromising on the quality of production.

Companies have a unique way of selling their products. Most of clothing lines are franchises. Franchises are special business units that use a well-known brand so as to stimulate the sales. The use of great brands so as to attract the customers has been around for quite some time. Through franchising, the footwear and the clothing lines can get into different market segments. Through this, a loyal customer base is established.

There are a number of specialists who are entrusted with the role of developing and creating the pieces of garments or the footwear. The initial drawings are in form of special designs. These are commonly drawn on pieces of papers before they get modeled. The designers then model using special pieces of papers. After the modeling, the trained tailors put the drawing into pieces of actual dresses and trousers. Dressmakers and tailors work hand in hand with the designers for production of fancy and appealing designs.

The clothing industry has a number of very strong brands. The brands control a substantial piece of the clothing and garment industry. The accessories market is also controlled by several capitalists. These operate in major cities of fashion. The cities that set the trend for the rest of the world are mainly found across the American and European countries. Products are showcased here before being shipped to the rest of the world.

Footwear industry is also controlled by a number of players. Most of the industries produce high-end products too. Customization is common too. This happens where a popular football club is a client. The football clubs are also used as the agents of such footwear companies. In such cases, they are used as a platform of advertising the products.

The fashion association is entrusted with the role of forming a very sound platform of sound operation. This incorporates the issuing of production and marketing standards that are to be used by different entities in the industry. Through such initiatives, the industry is guided well at all stages.




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