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Senin, 03 Februari 2014

Effective Turnaround Through Strategics Approach

By Jayne Rutledge


Strategics is a delivery mode that seeks to take maximum advantage of prevailing conditions in any business environment. The aim is to device a strategy that moves the company or organization from its current position to a better one using a new approach. Such a move requires innovation and creativity since it is away from the norm. It aims at reducing damage and occasioning change.

Strategic management targets different departments with specific steps in each case. The strategy used in communication is different from human resource, leadership and communication. It is vital to include new persons so that they can inject fresh ideas through independent evaluation. They are free of routine operation and therefore able to effect change.

Strategic planning takes the form of project management. There are different goals for the team, department or organization with specific deadlines. There are short term goals that will usher in change. They give an indication that something is changing within the shortest time possible. More focus is given to the core functions of the organization. Such a move is aimed at establishing a different culture of service delivery.

It is during crisis that strategic approach is most important. The management of a crisis shows your regard for the concerns of customers and reveals the effectiveness of your organizational and operation structure. Any crisis causes attention to be focused on your firm and could lead to loss of clients if not handled well. Such scenarios are bad for your corporate image.

Adoption of technology requires strategic approach to effect a smooth transition. An expert evaluates your current ability and future potential with inclusion of the latest technology. Technology should be adopted in phases after a thorough cost benefit analysis. The analysis evaluates the need for software, hardware and how to enhance connectivity in the environment. This will guarantee seamless adoption of technology to spur growth.

Every organization must put in place a strategic communication plan. The plan details internal and external communication modality that will deliver the right information to the right people at the right time. A defined structure in the form of a communication protocol shows different clearance levels and authorizations. Organization and company secrets or information is only assessable to the right persons.

Human resource is a crucial part of strategic management and turnaround. An audit of the existing force is required. Change requires adoption of new technology and skills. A plan must be put in place to ensure that the right people are available to work for the company. The old ones are either trained or new workers engaged. The workforce must be ready to respond to the changing demands of the new environment.

Strategics is a concrete approach to guarantee continued profitability into the future. It is a responsive move to align the ability of an organization to the needs of the market and its clients. This will make you the partner or provider of choice for the clients in that segment.




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