Factors To Consider When Marketing Rubber Tubing Profiles

Written By Admin on Kamis, 29 Mei 2014 | 01.05

By Lila Bryant


There are certain essential elements which one needs to consider in order to be able to successfully market a product. The elements are what will guide you on the way to come up with an effective marketing strategy. This article highlights on some of the essential elements to be considered when advertising rubber tubing profiles.

The first factor is the identification of the potential users of the product. A good marketing strategy is able to focus into a particular group of persons or people. Therefore, you need to be in a position to identify the potential users whom you should focus those with the marketing.

There are certain things which one should look at before fixing the prices. The first is the prices of similar product in the market. This will allow you to relatively lower your prices in order to lure more people to buy.

The second one to look at is the buying price as well as the cost of other expenditure. You must ensure that you are making profits in spite of lowering your prices. It is therefore necessary that you ensure that the expenditure you are likely to incur is factored in the selling price.

In order to be able to come up with a good price, there are certain things which one must consider. The first one is the status of the potential customers. If the potential customers are wealthy, then you should fix prices which are favorable to them. You may have to charge high prices for the product just for them to believe that it is genuine and original.

It is a good thing as a marketer, to conduct feasibility study to check on the suitability or appropriateness of the location of the premise. This is because it will also affect the whole process of marketing either positively or negatively. If the location is appropriate, the it will affect the marketing positively while if it is not appropriate, the it will affect the marketing negatively.

A place which is having good security in place is considered as being appropriate. On the other hand a place which is experiencing insecurity is considered as inappropriate. The second thing to look at is on accessibility. A place which can be easily accessed is considered as being appropriate. On the other hand a place which people have difficulties in accessing is considered as unsuitable.

The other essential element to consider is the unique selling preposition. As a marketer, you need to come up with an effective and a good unique selling preposition which will lure more people to like the product. Most of those who will be hearing the product for the first time, will consider whether to buy it or not based on the unique selling preposition. It is therefore necessary that you come up with an effective unique selling preposition.




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