Genesis Pure distributors: Are you committed to building a large business? If you are, dig into this article now.
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You MUST learn to market!
Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses:
- Make Attrition A Non-Issue
Attrition is one of the biggest problems Genesis Pure marketers face. Genesis Pure business builders are taught two tactics to boost retention, but each strategy creates other problems.
1) The first strategy is to assist your new Genesis Pure reps to get into profit quickly, so they have reason to stay in the game. By attempting to get every new Genesis Pure distributor making money right away, you end up devoting a HUGE amount of time on the people least capable of sponsoring new Genesis Pure reps themselves. About 20% of your Genesis Pure downline is going to generate 80% of the growth and income in your business, and you end up focusing on the weakest 80%! Spending most of your time on the weakest 20% of your people just fosters dependency.
2) The other common approach is get your Genesis Pure team members to feel connected to your team, so the interpersonal connections and sense of belonging the person feels overcomes frustrations that might otherwise make them quit. Genesis Pure team webinars, live training events, and getting on the phone with your new people can all foster a team experience. This approach can get people to rely on you to motivate them. Many of your weaker-performing team members will stick around because they like being part of the team...But these people will NOT sponsor others by themselves routinely into Genesis Pure and will require LOTS of team support in order to stay in the game.
You're running a business, not a self-help group. A contrarian but effective approach to the attrition problem is to revise your business model not to boost retention, but rather to make retention much less important. To make attrition less of a problem, promote affiliate products to your prospects, which can easily add more than 10 affiliate income streams to your business. This diversifies your income and makes you less dependent on your downline for revenue. When you depend less on your downline for income, attrition matters less. A second way to make attrition less important is to promote a high ticket opportunity that pays commissions of $1,000 or more per sale. Traditional network marketing opportunities like Genesis Pure pay out only about $60-$120 per new signup, so you must develop a large team and residual check to make a substantial income. If you earn a commission of $800 or more each time you sponsor a new rep, it's like you're earning 3-4 years of residual income checks up front, so it doesn't matter if this new person quits, because you get paid so much up front. This approach makes attrition almost irrelevant to your business!
- Attract Prospects To You
The majority of Genesis Pure reps are taught to make a list of friends, family and others to approach about their opportunity. Making a list is a short term tactic only.
Marketers start chasing after people at events, in stores, and at restaurants to try to get them into their business. You're not going to make real money by running around chasing after total strangers. Virtually none of the random people you meet will have the fortitude, skills and determination required to succeed in Genesis Pure.
As an alternative to calling people to introduce to Genesis Pure, attract prospective customers to you on the internet who ask you about Genesis Pure. Attracting prospects to you creates several advantages:
- Much higher conversion rates into your business. You earn more, and do less.
- You'll earn a lot more in your business because you can sponsor a lot more reps.
- Quality of life goes way up. You deal with a lot fewer uncommitted reps. and people who aren't eager to work.
Your positioning needs to change if you're going to attract prospects to you. You should not position yourself as a business owner seeking to grow his organization. You've got to position yourself as someone who can teach network marketers how to grow their business, no matter what MLM they promote.
Teach networking marketing skills through short articles, blog posts, emails or videos. There will be followers of your content who seek you out to join your opportunity.
- Do Things A Better Way
In Genesis Pure and other network marketing companies, reps are instructed to:
- Put in writing a list of all the people you know
- Invite these people to look at some information about your Genesis Pure venture
- Get an answer about whether they want to sign up
Most people do NOT succeed with these traditional tactics. Only about 5% of network marketers make a profit. 95% lose money every month.
The traditional network marketing strategies have a lot of disadvantages You run out of people to talk to once you've talked to everyone on your list. People aren't taught how to generate leads effectively. That's a big reason people leave the industry.
You're going to need four to seven years to build a really big downline using the old style methods. Almost no one can afford to lose money for several years before making a profit. If you want to make money, you've got to adopt different tactics.
- Acquire basic skills in generating leads online
- Promote affiliate products in addition to your network marketing deal. with this, you earn money from prospects who choose NOT to join your Genesis Pure venture.
- Promote something that pays a commission of $1,000 or more per sale. This way, you don't need to spend 5 years building a big downline before you make real money.
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You MUST learn to market!
Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses:
- Make Attrition A Non-Issue
Attrition is one of the biggest problems Genesis Pure marketers face. Genesis Pure business builders are taught two tactics to boost retention, but each strategy creates other problems.
1) The first strategy is to assist your new Genesis Pure reps to get into profit quickly, so they have reason to stay in the game. By attempting to get every new Genesis Pure distributor making money right away, you end up devoting a HUGE amount of time on the people least capable of sponsoring new Genesis Pure reps themselves. About 20% of your Genesis Pure downline is going to generate 80% of the growth and income in your business, and you end up focusing on the weakest 80%! Spending most of your time on the weakest 20% of your people just fosters dependency.
2) The other common approach is get your Genesis Pure team members to feel connected to your team, so the interpersonal connections and sense of belonging the person feels overcomes frustrations that might otherwise make them quit. Genesis Pure team webinars, live training events, and getting on the phone with your new people can all foster a team experience. This approach can get people to rely on you to motivate them. Many of your weaker-performing team members will stick around because they like being part of the team...But these people will NOT sponsor others by themselves routinely into Genesis Pure and will require LOTS of team support in order to stay in the game.
You're running a business, not a self-help group. A contrarian but effective approach to the attrition problem is to revise your business model not to boost retention, but rather to make retention much less important. To make attrition less of a problem, promote affiliate products to your prospects, which can easily add more than 10 affiliate income streams to your business. This diversifies your income and makes you less dependent on your downline for revenue. When you depend less on your downline for income, attrition matters less. A second way to make attrition less important is to promote a high ticket opportunity that pays commissions of $1,000 or more per sale. Traditional network marketing opportunities like Genesis Pure pay out only about $60-$120 per new signup, so you must develop a large team and residual check to make a substantial income. If you earn a commission of $800 or more each time you sponsor a new rep, it's like you're earning 3-4 years of residual income checks up front, so it doesn't matter if this new person quits, because you get paid so much up front. This approach makes attrition almost irrelevant to your business!
- Attract Prospects To You
The majority of Genesis Pure reps are taught to make a list of friends, family and others to approach about their opportunity. Making a list is a short term tactic only.
Marketers start chasing after people at events, in stores, and at restaurants to try to get them into their business. You're not going to make real money by running around chasing after total strangers. Virtually none of the random people you meet will have the fortitude, skills and determination required to succeed in Genesis Pure.
As an alternative to calling people to introduce to Genesis Pure, attract prospective customers to you on the internet who ask you about Genesis Pure. Attracting prospects to you creates several advantages:
- Much higher conversion rates into your business. You earn more, and do less.
- You'll earn a lot more in your business because you can sponsor a lot more reps.
- Quality of life goes way up. You deal with a lot fewer uncommitted reps. and people who aren't eager to work.
Your positioning needs to change if you're going to attract prospects to you. You should not position yourself as a business owner seeking to grow his organization. You've got to position yourself as someone who can teach network marketers how to grow their business, no matter what MLM they promote.
Teach networking marketing skills through short articles, blog posts, emails or videos. There will be followers of your content who seek you out to join your opportunity.
- Do Things A Better Way
In Genesis Pure and other network marketing companies, reps are instructed to:
- Put in writing a list of all the people you know
- Invite these people to look at some information about your Genesis Pure venture
- Get an answer about whether they want to sign up
Most people do NOT succeed with these traditional tactics. Only about 5% of network marketers make a profit. 95% lose money every month.
The traditional network marketing strategies have a lot of disadvantages You run out of people to talk to once you've talked to everyone on your list. People aren't taught how to generate leads effectively. That's a big reason people leave the industry.
You're going to need four to seven years to build a really big downline using the old style methods. Almost no one can afford to lose money for several years before making a profit. If you want to make money, you've got to adopt different tactics.
- Acquire basic skills in generating leads online
- Promote affiliate products in addition to your network marketing deal. with this, you earn money from prospects who choose NOT to join your Genesis Pure venture.
- Promote something that pays a commission of $1,000 or more per sale. This way, you don't need to spend 5 years building a big downline before you make real money.
About the Author:
Ricardo Interpemian has educated thousands of business owners how to grow businesses like Genesis Pure.
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