If you haven't heard of Spectacles, chances are that you weren't the only one. Unveiled by Snapchat, this was the social media company's first foray into the hardware market. Spectacles, on the surface, appear to be simple sunglasses. However, they can be used to record videos before they're shared to Snapchat. Growth of said hardware has been slow, however. Here is what you should know, courtesy of Long Island advertising agencies.
According to the likes of fishbat, Snapchat made Spectacles available to the general public following limited availability beforehand. As a matter of fact, it wouldn't be uncommon to find them for a few hundred dollars online. However, as supply for these technological sunglasses grew, demand decreased. In fact, any Long Island advertising agency that has been following this story will tell you that there are still many unsold pairs of Spectacles on the market now.
While of Spectacles may not have grown to the degree that Snapchat might have wanted, the concept behind this technology stands out. The idea of recording video content with your own sunglasses sounds like something out of an action movie. However, as technology grows, many products that seem to only exist in fantasy will become real. If you'd like an example of this, you needn't look further than Spectacles.
What could have been done in order to make Spectacles a hotter project? It's difficult to say, mainly because this project seems to have a niche appeal. Could a lower price tag entice users? Maybe more awareness could have been generated by Snapchat to help make more people aware of the product in question. After all, if no one knows that a product exists, its sales will not live up to the potential it could reach.
While Spectacles might end up fading away, the same cannot be said for Snapchat as a whole. After all, it's a widely used social media platform, especially by those who love to take pictures and record videos. The app in question will continue to grow, and one can make the prediction that Spectacles won't be the company last attempt to get into the hardware market. It's a simple matter of creating an idea before bringing it out into the public.
According to the likes of fishbat, Snapchat made Spectacles available to the general public following limited availability beforehand. As a matter of fact, it wouldn't be uncommon to find them for a few hundred dollars online. However, as supply for these technological sunglasses grew, demand decreased. In fact, any Long Island advertising agency that has been following this story will tell you that there are still many unsold pairs of Spectacles on the market now.
While of Spectacles may not have grown to the degree that Snapchat might have wanted, the concept behind this technology stands out. The idea of recording video content with your own sunglasses sounds like something out of an action movie. However, as technology grows, many products that seem to only exist in fantasy will become real. If you'd like an example of this, you needn't look further than Spectacles.
What could have been done in order to make Spectacles a hotter project? It's difficult to say, mainly because this project seems to have a niche appeal. Could a lower price tag entice users? Maybe more awareness could have been generated by Snapchat to help make more people aware of the product in question. After all, if no one knows that a product exists, its sales will not live up to the potential it could reach.
While Spectacles might end up fading away, the same cannot be said for Snapchat as a whole. After all, it's a widely used social media platform, especially by those who love to take pictures and record videos. The app in question will continue to grow, and one can make the prediction that Spectacles won't be the company last attempt to get into the hardware market. It's a simple matter of creating an idea before bringing it out into the public.
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For further information regarding topics such as this, please get in touch with fishbat.. Also published at Long Island Advertising Agencies: What Are Spectacles?.
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