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Selasa, 17 Juli 2018

Why Video Should Be Part Of Your Leadership Executive Coaching Strategy

By Joshua Nelson


Few would have predicted how dominant video was going to become in the commercial landscape. This is particularly true when it comes to leadership executive coaching, an area once considered the domain of presentation slides. Granted, the utilization of video in training has partly been driven by the growing population of millennials within the workplace. Even so, there are more significant reasons why you too should consider it:

Accommodates Multiple Learning Styles: As you've likely found out, achieving this when using text-based learning material is easier said than done. On the other hand, video can be designed to accommodate a variety of learning styles all at the same time. This equates to better understanding on the audience's part, which is further enhanced by the ability to learn at one's preferred pace.

Make Remote Learning Easier: Getting everyone involved in a training event can be quite the headache, particularly if your workforce is dispersed geographically. This only gets more difficult when you add remote expertise into the equation. You'll however be surprised to learn that video is perfectly suited for such scenarios. Besides making it easier to distribute learning material, it can also eliminate the headache of involving outside professionals in your programs.

Staff Engagement: There's a good reason why search engines now prioritize video in their results -- it's the most popular way to consume information. This leads to the obvious conclusion that your employees will generally prefer to watch a presentation than to read it. Video showcases the human element of communication, which in turn holds an audience's attention for longer. This ultimately results in high levels of learning retention.

Keeps Costs Down: With video, employees can access course content from anywhere at any time. This means that more training sessions can be scheduled without interfering with normal operations. This cost-saving benefit will be further compounded by the eternal nature of visual content. As long as they're still relevant, your videos will come in handy multiple times in future.

Versatile: Considering the fact that video can be produced in many different styles, it's hard to think of a concept that can't fit within the medium. It's just this kind of versatility that you could use to cover the scope of training throughout your organization. It will also help you take control of your programs by customizing content in accordance with your culture.

Provides More Insights: Video will greatly enhance your ability to study your audience in detail. This is partly thanks to the availability of the relevant tools, but what makes the biggest difference is the measurable nature of the medium. In other words, video can be dissected to yield metrics related to attendance and engagement levels, the same of which can't be said of text.

Now that you've seen how video can transform your training model, it's time to start outlining a strategy for its adoption. It's worth stressing that this medium shouldn't just complement what you're currently using, but rather be used to create a deeper, richer experience. This is the only way to create a win-win situation for everyone, yourself included.




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