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Minggu, 13 Januari 2019

Top Strategies To Succeed As A Community Engagement Consultant

By Christopher Jones


It is common to see key players in society make policies without the full engagement of those affected by the policies. Failure to engage members of the society in policy making is the main reason policies become invalid. To get positive results when implementing any project or decision making, key investors are required to discuss important issues with communities. However, the process is not simply due to time restriction, budgets and lifestyle practices of different individuals. If you intend to engage communities in projects, consider applying these useful community engagement consultant methods.

Understanding the different characteristics communities possess is the first step to creating effective plans. There is no one fits size engagement strategy for any community. Successful consultants design flexible programs which they can adjust when required. Adjustable plans help you switch engagement practices to fit the culture, customs, traditions, and demography of a certain society. With flexible plans, it is possible to easily achieve positive outcomes.

Partner with existing groups to pass information to the target audience, collect feedback and organize social gatherings for engagement. Look for local networks like service agencies, block groups, and not-for-profit organizations. Find out if local networks are willing to partner by sharing details about the process. Building relationships with local groups is a great way to leverage when starting a project because they have good connections with local leaders and communities.

People love spending time in projects that offer rewards for their participation. Giving rewards to individuals who participate in projects is an effective way to attract more participants. It is advisable to give incentives in form of snacks or small gifts. That way, members of the society feel valued and in turn, engage in activities to ensure projects and policies succeed.

Satisfying the wants of an audience is of great importance. Communities want to engage in activities with consultants who understand their day to day needs. The best consultant will listen to what the audience wants and work hard to meet their wants. It is important as a consulting professional to encourage audience. Sharing words of encouragement and demonstrating real testimonies is essential. Dedicate time and effort to reciprocate how the audience responds to you. This step helps you maintain long term relationships with the target audience.

There are various ways to keep the audience in community engagement. Images have proven successful when it comes to sharing important content. When creating informative images, make them emotional. People tend to connect with emotional content easily. However, do not rely on images only; entertain your audience with educational and entertaining content.

Communication is of great importance when engaging communities in any type of project. The main role of a consultant is to create sufficient room for flawless communication. Therefore, encourage your audience to share some of their experiences. This step will help you understand what the audience needs and create room for better communication among people.

It does not matter if you engage in serious or entertaining talk if the information is relevant and straightforward people will listen. Most consultants fail to attract participants because they do not understand the needs of communities or add value to their needs. A successful consultant understands what communities want and add value to their current situation.




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