When it comes to the fastest growing social media outlets in recent memory, I would like to think that Pinterest more than holds its own. While it may not be nearly on the same level of Facebook or Twitter in terms of universal appeal, it is clear that it has grown leaps and bounds. I believe that this is tremendous, especially when you think about the number of sites that struggle with gaining visibility. Is it possible that a social media marketing coach can come into effect to make utilization more effective?
Pinterest is a site that has grown so much ever since it was introduced three years ago. What I have come to notice, though, is that the growth did not actually spike until 2012. During the year, more specifically in January, the user base Pinterest had was doubled. Currently, it stands as a networking site with a high level of engagement and there seems to be a strong interest in the site amongst the female demographic, seeing as how females make up 80% of the Pinterest community.
How can Pinterest become utilized for the sake of business, you are probably wondering? After all, isn't pinning various graphics the gist of the website, making it something of a leisurely platform as opposed to anything else? However, you have to take into account that engagement can be had as long as there is a fan base to be seen in another network. Theoretically, you could bring over your Facebook and Twitter fans to Pinterest, therefore expanding the brand that you have and are looking to expand.
Once the fans are gained, though, what can be done in order to further interaction with them? Well, a company has to be able to utilize Pinterest in such a way that the graphics which are pinned will be pleasing to the eye. A social media marketing coach understands the importance behind visual engagement and how most people are more likely to focus on graphics as opposed to text. However, do not forget to post comments and replies, both of which are vital in the eyes of authorities like S-M-M-C.
Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.
Pinterest is a site that has grown so much ever since it was introduced three years ago. What I have come to notice, though, is that the growth did not actually spike until 2012. During the year, more specifically in January, the user base Pinterest had was doubled. Currently, it stands as a networking site with a high level of engagement and there seems to be a strong interest in the site amongst the female demographic, seeing as how females make up 80% of the Pinterest community.
How can Pinterest become utilized for the sake of business, you are probably wondering? After all, isn't pinning various graphics the gist of the website, making it something of a leisurely platform as opposed to anything else? However, you have to take into account that engagement can be had as long as there is a fan base to be seen in another network. Theoretically, you could bring over your Facebook and Twitter fans to Pinterest, therefore expanding the brand that you have and are looking to expand.
Once the fans are gained, though, what can be done in order to further interaction with them? Well, a company has to be able to utilize Pinterest in such a way that the graphics which are pinned will be pleasing to the eye. A social media marketing coach understands the importance behind visual engagement and how most people are more likely to focus on graphics as opposed to text. However, do not forget to post comments and replies, both of which are vital in the eyes of authorities like S-M-M-C.
Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.
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